The logo and the identity were designed for the closed premium club and the great amount of opportunities for relaxation and health activities. The place was created with the main idea of experiencing great moments with family and friends.
The emblem is the stylized letter W, which stands for the word WISH. It’s made of the perpendicularly stacked lines. As clean and open as the interior design of the whole WISH complex. The system of emblem and logotype construction is built on the lines: vertical, horizontal and rotated by 45°. The main moduls are the height of the logo and descriptor letters and the width of the logo lines.The logo block consists from the company emblem, the original outline of the word WISH and descriptor FAMILY SPACE. Together all these components resemble the crown as an idea of the greatest and the most precious wish.